Case Study – Vink Holdings
The Brief
Vink Holdings is made up of over 100 businesses in 22 countries making them the largest distributor of plastic in Europe and China. The board were struggling to obtain a clear view of their IP portfolio due to the individual way each business was managing its own IP.
They needed a better way of working to understand their current IP’s market value and ensure that this and any future IP acquisitions were effectively managed. Our goal was to streamline this huge conglomerate’s processes to maximise the protection and value of their IP portfolio.
Our Approach &
Bespoke Solution
- From our initial conversation we identified that a centralised approach to managing their IP was needed.
- Each business region was appointed an IP representative and we met virtually as a group and individually to conduct an in-depth IP audit and identify their needs.
- We devised an overall Group IP strategy to satisfy the boards commercial viewpoint and clearly communicated this to each IP representative.
- Each IP representative was given a set of straightforward steps to take in order to align their territory with the Group IP strategy.
The Results
The Group IP Strategy was successfully implemented within 12 months, in addition to all regions becoming compliant we have:
- Registered numerous trade mark filings to bolster their IP portfolio. Identified and remove IP rights with no value to reduce costs.
- Provided each regional IP representative with direct support to reduce their administrative burden and ensure they understand their responsibilities.
- Implemented smooth processes for annual IP reviews, the development of and launch of new brands, and company acquisitions.
- Agreed a fixed-fee retainer to enable them to manage their IP budget easily with no surprises!
Vink Holdings Ltd
Book your free consultation
We have the experience to understand your issue, get your business, and grasp the challenge you’re facing from day one. Are you ready to have a meaningful conversation about your IP?
Get In Touch